SOPHIE WARBURTON

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The INKEY List - brand identity



Creative Direction, Art Direction, Content Strategy, Messaging, Visual Merchandising, Social, Motion, UX/UI.



Rebranding the viral
Gen Z skincare favourite


Injecting life into all creative touch-points of the viral skincare brand. Having not developed since its inception in 2018, the brand needed modernising both visually and verbally. Creating a contemporary, clean aesthetic that leans into the brand’s black and white signature, doubling down on the “straightforward and straight to the point” positioning and standing apart from the crowd in a beauty industry of candy-colours and novelty packaging.

RESULTS:
+4.2% ProQuo brand equity score (3 months to Sept ‘24); +23% IG & TT EMV (3 months to Sept ‘24); +12.3% PDP CVR (theinkeylist.com; 3 months to Oct ‘24); +68% DTC email revenue YTD (YOY ‘24); +6% Site traffic (YOY, 3 months to Sept ‘24); +31% Thumbstop rate (Motion; 3 months to Sept ‘24)


















sophie@sophiewarburton.com